Bringing the Escape Hunt Birmingham Experience to Life
Northampton Signs completed a full internal and external signage package for Escape Hunt Birmingham at Cannon Street, creating a bold, immersive and brand-led environment for one of the city’s interactive entertainment venues. The project combined external shopfront branding, window graphics, themed internal wall coverings, illuminated features, game room portals, poster displays and layered visual installations, all designed to support the Escape Hunt adventure experience from the moment customers arrive.
External Branding for Escape Hunt Birmingham
The exterior signage was designed to give Escape Hunt Birmingham strong street presence on Cannon Street. The shopfront included white Escape Hunt branding applied to the pre-painted fascia, alongside additional entrance lettering and a projecting sign. The projecting sign was manufactured using aluminium trays over an internal framework, finished in Black, with dense white acrylic lettering and logo details fixed to the trays. Overhead trough lights were included to illuminate the projecting sign, helping the brand remain visible from the street.
Temporary Window Graphics and Shopfront Promotion
As part of the external package, temporary window hoarding graphics were produced for the glazing. These were digitally printed onto removable vinyl and applied to the outside of the glass, using Escape Hunt’s adventure-led visuals and “Coming Soon” messaging. This helped activate the frontage before opening, building curiosity while keeping the unit visually engaging during the fit-out stage.
Internal Signage and Themed Game Room Portals
Inside the venue, Northampton Signs produced a series of themed game room portals, each manufactured from MDF with router-cut channels. Orange LED flex neon was fixed into the channels to create illuminated portal effects, with the MDF frames finished in charcoal. White vinyl text was also applied beside the portals, and digitally printed posters were supplied in black poster clip frames for the game rooms. The internal plan included themed areas such as Chocolate, India, Dracula, Atlantis, Aladdin, Alice and Egypt, helping guide visitors through the Escape Hunt Birmingham experience.
Feature Wall Graphics and Vortex Patterns
The project also included large-format wall graphics and decorative vinyl features across the venue. A digitally printed photo wall was manufactured and fitted, while other areas included orange vortex patterns applied to painted walls and glazing. The “New Worlds New Adventures” wall covering was designed as a major ground floor feature, giving the interior a cinematic, adventure-led feel in line with the Escape Hunt brand.
Illuminated “Live the Adventure” Feature
A standout part of the Escape Hunt Birmingham signage package was the illuminated “Live the Adventure” feature. This was fitted to a solid wall over an orange vortex pattern, with the vortex element router-cut from MDF, painted orange and mechanically fixed to the tiled wall. The lettering was manufactured using white LED neon flex mounted into a clear acrylic back panel, creating a bright focal point for the interior space.
Layered Window Displays and Digital Screen Integration
To add depth and visual interest to the glazing areas, Northampton Signs also created layered window displays using router-cut 5 mm Foamex panels with digitally printed graphics on both sides. The display was formed in three staggered layers to create an illusion of depth, with the panels fitted floor to ceiling on a raised platform next to the glazing and suspended from ceiling-mounted angles. The signage package also included an internal display screen fixed to an aluminium frame, powder-coated black, supporting the venue’s promotional and visual display needs.
Complete Signage Package for an Immersive Venue
This Escape Hunt Birmingham project shows how signage can do far more than display a brand name. From the external fascia and illuminated projection sign to the internal portals, wall graphics, posters, layered displays and LED features, every element was created to support the venue’s atmosphere and customer journey. Northampton Signs delivered a cohesive signage package that helps make Escape Hunt Birmingham more visible, more immersive and more memorable for visitors.
At Northampton Signs, we provide signage not only in Birmingham but also across Europe. Get in touch with us to discuss your project. Check our LinkedIn for more project updates.