Refreshing Retail Branding with New Flex Face Graphics | Signage in Dover
Northampton Signs recently completed a signage refurbishment project for Brewers Decorator Centres at their store in Dover, United Kingdom. The project focused on restoring the visual impact of the building frontage by replacing ageing signage elements with new high quality printed graphics. This installation highlights how well designed signage in Dover can refresh a retail environment and maintain a professional brand presence.
Restoring the Storefront Identity
Over time, exterior signage can fade due to constant exposure to sunlight and weather conditions. In this case, the existing fascia graphics had become discoloured and required replacement to restore the store’s appearance. The project involved manufacturing and installing new printed skins for the existing sign structure, ensuring the branding once again appeared bold, clear and recognisable to customers approaching the store.
The refreshed signage prominently displays the Brewers Decorator Centre brand alongside the range of well known paint suppliers carried in store, helping customers immediately identify the location and the products available.
Large Format Flex Face Signage in Dover
The main fascia uses a digitally printed flex face skin installed within an Econoflex signage system. This approach allows large graphics to be tensioned smoothly across the frame, creating a seamless appearance across the building frontage. The main sign measures approximately 8980 mm by 2084 mm, providing strong visibility from the surrounding trade park and nearby roads.
Flex face systems are widely used for retail and commercial signage because they offer several key advantages:
- Consistent and vibrant colour reproduction
- Smooth tensioned surfaces without visible joins
- Lightweight yet durable materials suitable for exterior use
- Easy replacement of graphics when branding updates are required
These characteristics make them an effective solution for large scale signage in Dover and other commercial environments.
Additional Entrance Signage
Alongside the main fascia, the project also included a secondary graphic panel displaying the message “Open to All.” This sign measures approximately 2090 mm by 2085 mm and helps communicate the store’s welcoming approach to both trade professionals and the general public.
Positioned near the entrance, the panel acts as both a promotional message and a directional cue, guiding customers toward the correct access point.
Designed for Trade Park Visibility
The Brewers store is located at Honeywood Trade Park in Dover, a busy commercial area that serves both professional decorators and local customers. Because of this setting, the signage needed to be highly visible from a distance while remaining consistent with the brand’s established colour palette and typography.
The refreshed graphics achieve this balance, using strong blue and yellow branding that stands out against the building façade while maintaining a clean and professional appearance.
Reliable Signage in Dover for Retail Businesses
Projects like this demonstrate how updating exterior branding can make a significant difference to how a building is perceived. High quality signage in Dover ensures that businesses remain easy to identify, visually appealing and aligned with their brand standards.
At Northampton Signs, we specialise in the design, manufacture and installation of custom signage for retail, commercial and industrial clients across the UK. From large format fascia graphics to complete signage refurbishments, our team provides solutions that combine durability, clarity and visual impact.
If you are planning a new development or upgrading your premises, our team can help create signage that strengthens your brand and enhances the appearance of your building. Get in touch with us to discuss your project. Check our LinkedIn for more project updates.